A Home That Drives Action
We replaced static blocks with dynamic widgets to guide users through the lottery experience. With a clean, ad-free layout and rich visual content, the homepage encourages users to explore, pick numbers, and return frequently, all without overwhelming them. Functionality Interactive tiles on the homepage let users explore draws, register quickly, and stay engaged no ads, no friction
Redesigning Entry Points: Login & Wallet Flow, The next big challenge was redesigning the login and checkout sections to guide users more clearly through key actions , logging in, viewing their wallet, adding funds, and managing their account balance with ease.
One of the key challenges in this project was standardizing the login and registration flows. We simplified the forms to ensure adaptability across different countries, considering local legal restrictions around lottery and gambling platforms. The core focus was improving the wallet experience. While users could pay directly with credit cards, we prioritized the wallet flow, not only as a payment method, but as an engagement tool. The wallet offered loyalty rewards, credit bonuses, and exclusive chances to win, becoming a central part of the platform’s retention strategy. Below you’ll find how we redesigned these flows to guide users clearly through login, funding, and withdrawal actions, while incentivizing the use of the wallet as the main transactional path.
