Tokens meet clean code

Product

Design

System Architect

by heart

Tokens meet clean code

Product

Design

System Architect

by heart

Tokens meet clean code

Product

Design

System Architect

by heart

duscenko

.com

@duscenko

Cesar

duscenko

.com

@duscenko

Cesar

duscenko

.com

@duscenko

Cesar

I architect digital systems for a world that's tired of feeling digital. Most designers talk about human centered design, I approach it differently. I study how life organizes itself: how ecosystems balance complexity, how cultures evolve rituals, how information flows naturally. That's what I translate into products: systems that don't announce themselves as technology.

From FAQ Cesar, 9:41 AM

What’s your current setup?

Currently living in sunny Marseille, France 🇫🇷. I’m happily married here and obsessed with the local lifestyle, lots of sun, sea, and weekend hikes in the Calanques. It’s the perfect place to stay inspired. ☀️🌊

What’s your background?

I’m originally from Medellín, Colombia 🇨🇴, but I’ve been living and working in Europe for the last five years. I spent a significant part of that time in Malta, diving deep into the iGaming and Fintech industries 🌍🚀

I’ve worked with design files that are a total nightmare to navigate. How do you ensure your handoff doesn't slow the developers down?

me gusta esta Haha, I feel that pain! I treat Developers as my primary users. I don't just dump a screen and leave, I build a system. My Figma files are organized with clear status labels like "Ready for Dev" or "Future Idea", so nobody wastes time building the wrong version. Plus, I'm always around for a quick sync to tackle those weird edge cases that only pop up once you start coding. 🤝✨

I’m curious, are you open to new challenges right now?

Definitely. I’ve spent the last few years bridging the gap between European tech and Latin American drive. I’m a trilingual designer focused on leadership and complex systems. If you're looking for a global perspective, let's talk! 🌍✨

From FAQ Cesar, 9:41 AM

What’s your current setup?

What’s your background?

I’ve worked with design files that are a total nightmare to navigate. How do you ensure your handoff doesn't slow the developers down?

I’m curious, are you open to new challenges right now?

Tools

Figma

Claude Code

Framer

Cursor

Github

Notion

Experience

Senior Product Designer

WA Technology - Malta

Nov 2023 - Now

• Architected a multi brand Design System serving 3 distinct product verticals (Lottery, Sportsbook, Casino) across omni-channel platforms, reducing UI inconsistency and accelerating feature time to market across the product ecosystem.

• Led the end to end UX strategy for high data B2B dashboards, streamlining complex user workflows that increased platform engagement/retention.

• Optimized Design Ops & Developer Handoff by implementing strict documentation and tokenization, resulting in a 70% reduction in QA visual bugs and faster sprint cycles.

• Collaborated with Product Managers, Engineers, and crossfunctional teams to identify UI inconsistencies and prioritize design system evolution based on platform level insights.

Senior Product Designer

WA Technology - Malta

Nov 2023 - Now

• Led the end to end UX strategy for high data B2B dashboards, streamlining complex user workflows that increased platform engagement/retention.

• Optimized Design Ops & Developer Handoff by implementing strict documentation and tokenization, resulting in a 70% reduction in QA visual bugs and faster sprint cycles.

• Collaborated with Product Managers, Engineers, and crossfunctional teams to identify UI inconsistencies and prioritize design system evolution based on platform level insights.

Senior Product Designer

WA Technology - Malta

Nov 2023 - Now

• Led the end to end UX strategy for high data B2B dashboards, streamlining complex user workflows that increased platform engagement/retention.

• Optimized Design Ops & Developer Handoff by implementing strict documentation and tokenization, resulting in a 70% reduction in QA visual bugs and faster sprint cycles.

• Collaborated with Product Managers, Engineers, and crossfunctional teams to identify UI inconsistencies and prioritize design system evolution based on platform level insights.

UI & UX Designer

IZI Group - Malta

Oct 2022 - Nov 2023

• Spearheaded the UI/UX definition for omni channel experiences (Kiosks & Web), ensuring seamless usability across physical and digital touchpoints.

• Established a component based library that unified visual language across legacy and new products, reducing design debt and improving team efficiency.

• Owned the product design lifecycle for the companyʼs inaugural lottery device, moving from conceptualization to launch and securing successful market adoption.

UI & UX Designer

IZI Group - Malta

Oct 2022 - Nov 2023

• Spearheaded the UI/UX definition for omni channel experiences (Kiosks & Web), ensuring seamless usability across physical and digital touchpoints.

• Established a component based library that unified visual language across legacy and new products, reducing design debt and improving team efficiency.

• Owned the product design lifecycle for the companyʼs inaugural lottery device, moving from conceptualization to launch and securing successful market adoption.

UI & UX Designer

IZI Group - Malta

Oct 2022 - Nov 2023

• Spearheaded the UI/UX definition for omni channel experiences (Kiosks & Web), ensuring seamless usability across physical and digital touchpoints.

• Established a component based library that unified visual language across legacy and new products, reducing design debt and improving team efficiency.

• Owned the product design lifecycle for the companyʼs inaugural lottery device, moving from conceptualization to launch and securing successful market adoption.

UX/UI Lead

Cuemby - Colombia / USA

Nov 2018 - Jun 2022

• Led the product design strategy for cloud infrastructure tools, translating complex technical workflows into intuitive interfaces for global enterprise clients.

• Partnered with Engineering to implement rapid usability testing loops, reducing feature rework and accelerating product iteration cycles.

• Established the foundational UI Governance and Design System, ensuring visual consistency across multiple SaaS environments and significantly reducing design debt.

UX/UI Lead

Cuemby - Colombia / USA

Nov 2018 - Jun 2022

• Led the product design strategy for cloud infrastructure tools, translating complex technical workflows into intuitive interfaces for global enterprise clients.

• Partnered with Engineering to implement rapid usability testing loops, reducing feature rework and accelerating product iteration cycles.

• Established the foundational UI Governance and Design System, ensuring visual consistency across multiple SaaS environments and significantly reducing design debt.

UX/UI Lead

Cuemby - Colombia / USA

Nov 2018 - Jun 2022

• Led the product design strategy for cloud infrastructure tools, translating complex technical workflows into intuitive interfaces for global enterprise clients.

• Partnered with Engineering to implement rapid usability testing loops, reducing feature rework and accelerating product iteration cycles.

• Established the foundational UI Governance and Design System, ensuring visual consistency across multiple SaaS environments and significantly reducing design debt.